03 February 2025, 2:54 AM
For over a decade, By a Farmer’s Daughter has been a beloved fixture in Windsor, offering a unique blend of gifts, fashion, and locally made products. Founded by Alicia Goldstein, the store became a community staple, attracting customers looking for something special. But when Alicia decided to step away from retail, the future of the shop seemed uncertain.
That’s when Angeline Noll stepped in. A longtime admirer, Angeline had known Alicia since their teenage years, when they both studied design. Though their careers had taken different paths, Angeline was drawn to the Hawkesbury and, eventually, to the store.
“I knew how important the store was to Windsor and the area,” Angeline said. “When Alicia mentioned she was ready for change, I told her to call me if she didn’t find a buyer. A year later, she did.”
Since taking over nearly a year ago, Angeline has embraced the shop’s legacy while adding her own touch. She has expanded the range of locally made and Australian-made products, supporting small businesses and artisans from the Hawkesbury.
“We now stock items from the Naked Oil Company, which makes organic balms right here in the Hawkesbury,” Angeline said. “Alicia still creates her signature garments from recycled fabrics under her new Winnie Sisters label, and her hand-crafted quote cards and framed quotes under the Hand Karma label remain customer favorites.”
By a Farmer’s Daughter is more than just a store - it’s a community hub. Angeline often finds herself chatting with loyal customers, some of whom return to Windsor specifically to visit the shop.
“There’s a real loyalty to this shop,” she said. “Even people who’ve moved away come back because they love it. Windsor has only a handful of specialty stores, and each one helps keep the town vibrant.”
For Angeline, owning the store has been a significant career shift. She had previously managed sales accounts for a major giftware company, but moving to the Hawkesbury with her family four and a half years ago has allowed her to work closer to home.
“We love it here,” she said. “My husband, who’s from a farming background in the U.S., feels more at home than he ever has in Australia. It just felt like one of those life paths that was meant to be.”
Running the store is a full-time commitment, with over 50 suppliers and a constantly changing inventory. But the rewards far outweigh the demands.
“There’s a deep satisfaction in helping someone find the perfect gift,” Angeline said. “Customers appreciate having a local store with unique items, especially when they’ve been frustrated at big shopping centers.”
To celebrate her first year at the helm and thank loyal customers, Angeline is hosting an event on March 1st and 2nd - a chance to reflect on the past and look to the future.
“I’m incredibly happy with my decision to take on the store,” Angeline said. “Alicia put her heart and soul into this place, and I want to carry that forward. By a Farmer’s Daughter is part of Windsor, and I hope it stays that way for many years to come.”
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